2017 Sponsorship

For 2017, Kenda continues to support grassroots cycling efforts through the Rider Support Program (RSP), bringing support to cyclists, triathletes, and teams. At Kenda, we feel that this partnership is very important in furthering the growth of all forms of cycling and the continued growth of bicycling in the US. Our Rider Support program is a direct result of feedback and discussions with athletes and teams like you. The overarching theme of this program is to promote a product that we are extremely proud of while supporting grassroots cycling in all of its forms. We hope that this partnership not only benefits you but helps in the growth and development of our product. 

Click here to download the Rider Support Application. Fill it out and email it to sponsorship@kendausa.com for grassroots level sponsorship, along with any other sponsorship proposal information you have and we will have an answer for you within two weeks.

Kenda Rider Support terms of service:

  • Each team will be given a unique ID number which must be submitted with all orders.
  • All orders must ship to a dedicated team contact address.
  • Sponsored riders and teams must maintain a licensed membership to a nationally organized cycling body (such as USA Cycling, I.M.B.A., etc.) or a local cycling organization (Bicycle Racing Association of Colorado, Michigan Mountain Bike Association, etc.).
  • The Kenda logo must appear in a place of prominence on the team's jerseys. The Kenda logo must be present on the team website and on any team promotions.  Kenda would prefer riders to have Kenda decals on their helmets, though not mandatory. Decals can be provided upon request.
  • All team riders are required to ride, race, and train on Kenda tires.
  • Teams are allowed to place four orders per calendar year; one between the dates of January 1st and March 31st, one between April 1st and June 30th, one between July 1st and September 30th, and one between October 1st and December 31st
  • Each rider is able to purchase three sets of tires (6 tires) per buying period.

Questions regarding the Rider Support Program can be directed towards the following:


Road/City/Cyclocross Bike Marketing Manager


Bicycle Warranty/Customer Service

Please contact via email at sponsorship@kendausa.com.


Mountain Bike & BMX Marketing Manager

Recent Sponsorship News

  • July 27, 2017

    Call Ups are Real

    The call-ups to the starting line, the countdown, the frantic vying for positioning as heartrates seem to skyrocket within mere seconds, the crowds of people waving their countries’ flags as tire rubber finds traction around excruciatingly steep hairpin switchbacks. This can only mean one thing: UCI World Cup XCO is officially underway, and Kenda Tire is honored to be a part of it. This year the Biachi team has favored the Honey Badger XC in 29X2.2 KSCT casing as their go-to set up for Europe’s demanding XCO courses, and has been performing quite well in the varied terrain. We wanted to give you the low-down on why the Honey Badger XC Pros are such a preferred choice for our Elites. The attribute of this tire that riders immediately notice is the low, fast-rolling tread pattern. But there's more to this speedy tire than its tread. Developed for XC and Marathon racing disciplines, the Honey Badger XC Pro is a lightweight, fast, and versatile tire. The Tri-bite knobs provide just enough bite to elevate both confidence and performance in a broad range of trail conditions.

  • April 06, 2017


    It’s no secret that Kenda has been working some new tires and materials over the last year. We’re long time Kenda riders, and we’ve gotten familiar with their line - which has a tread for any type of trail. So we were of course excited to get on some early prototypes of a new xc tire that was being fine-tuned back in late 2015.

  • February 24, 2017

    Colin Joyce Sprints to Third in Stage Two of Volta Alentejo

    COLIN JOYCE SPRINTS TO THIRD IN STAGE TWO OF VOLTA ALENTEJO Aggressive Riding by Rally Cycling Nets European Podium Colin Joyce powered through the streets of Portel, Portugal, today to finish third in stage two of the Volta Alentejo. Joyce crossed the line just behind Johim Arisen (Metec - TKH Continental Cyclingteam p/b Mantel) and WorldTour rider Carlos Barbero (Movistar). The result comes a day after Matteo Dal-Cin animated the first stage as part of a two-man breakaway. With three stages left, the team will look to continue its aggressive riding and capture that elusive stage win.

  • February 16, 2017

    Adam de Vos Climbs Into Blue Jersey at Volta ao Algarve

    Adam de Vos Climbs Into Blue Jersey at Volta ao Algarve Rally Cycling continued its strong start to the 2017 season today with Adam de Vos claiming the blue leader’s jersey of the Mountain Classification at the Volta ao Algarve in Portugal. De Vos infiltrated the day’s breakaway before making his move on the only climb of the day - the category three Sitio da Picota. He grabbed maximum points, just of ahead of Christoph Pfingsten (Bora-Hansgrohe) with João Benta (RP - Boavista) in third. In addition to de Vos’s blue jersey, the team rode aggressively in the closing kilometers to set up Eric Young for the sprint finale. Young crossed the line in 21st place – not the result the team wanted, but respectable against the fastest sprinters in the world.

  • February 10, 2017

    Rally Team to Start Season in Spain and Portugal

    RALLY CYCLING LOOKS FOR SUCCESS AT VUELTA CICLISTA A LA REGION DE MURCIA AND VOLTA AO ALGARVE Rally Cycling kicks off the 2017 season tomorrow, February 11, at the Vuelta Ciclista a la Region de Murcia in Spain (UCI 1.1) before heading to Portugal for the Volta ao Algarve (UCI 2.HC) on February 15 -19. The events are considered premier early season races on the European calendar and Rally Cycling aims for success against the top teams in the world – including Bora-Hansgrohe, Movistar and Sky. This is the second year in a row that the team has started its season in Europe and will utilize the events to lay the foundation for success later in the season at top-level races in North America.

  • February 08, 2017

    Kenda Tire announces sponsorship with Sho-Air TWENTY20 cycling team

    KENDA TIRE ANNOUNCES SPONSORSHIP WITH SHO-AIR TWENTY20 CYCLING TEAM (Reynoldsburg, OH) February 8th, 2017 - Kenda Tire is proud to announce the sponsorship of the Sho Air TWENTY20 powered by Ridebiker Women's professional cycling team. Kenda Tire has long had an involvement with both Sho Air and the Ridebiker organizations via the US Cup/Kenda Cup racing series and the Ridebiker mountain bike team. 2017 marks the first of a multiyear sponsorship with the Sho Air TWENTY20 women's team as part of Kenda's efforts to increase its presence in the road cycling market. "It was an easy decision to choose to sponsor the TWENTY20 women's team, growing our relationship with the Sho Air-Ridebiker organization." said Ben Anderson, Kenda's North American Marketing Director. "The inclusion of the TWENTY20 women's team is just the next step in that relationship. Having access to these world class athletes as well as a junior development program allows Kenda to develop cutting edge technology that we can use across our entire tire line for riders today and the next generation. The sponsorship of the TWENTY20 team further reinforces Kenda's commitment to the promotion of our product across the global bicycle market as the riders compete in events around the world."

  • December 02, 2016

    Will Routley Retires

    Former Tour of California King of the Mountains Rides Towards New Opportunities Will Routley, one of the most dedicated and well-respected riders in the peloton, has called an end to his twelve-year cycling career. In his time as a professional, Routley took several high profile victories including the Canadian National Road title in 2010, a stage and King of the Mountains at the 2014 Tour of California and a stunning sprint victory this year in stage two of the GP Liberty Seguros in Portugal on his way to second overall. Despite his impressive palmarés, it will be his dedication to his teammates and clean sport that will be remembered and missed.

  • November 10, 2016

    Rally Cycling Signs Junior World Time Trial Champion Brandon McNulty

    Rally Cycling is proud to announce the signing of Junior World Time Trial Champion Brandon McNulty.

  • October 25, 2016

    Rally Cycling Signs Rio Silver Medalist, World and Pan Am Champion Kelly Catlin

    Rally Cycling Signs Rio Silver Medalist, World and Pan Am Champion Kelly Catlin Rally Cycling is excited to announce the signing of Rio silver medalist, World and Pan American champion Kelly Catlin. A key rider for the United States track program, she is one of the most promising up-and-coming riders in North America. Catlin is set to bring her strength and speed to the domestic peloton, while at the same time pursuing her education.