2018 Sponsorship

Kenda would like to first thank you for your commitment to cycling and your interest in being a brand ambassador for Kenda Tires! As a Kenda sponsored team, our program allows you opportunity to purchase Kenda Premium tires, tubes, clothing and accessories at a greatly reduced price. All Kenda products purchased are to be used by the team and may not be purchased for others or resold in any way. Doing so will result in the forfeiture of all sponsorship privilege as well as other penalties.

Click here to download the Rider Support Application. Fill it out and email it to sponsorship@kendausa.com for grassroots level sponsorship, along with any other sponsorship proposal information you have and we will have an answer for you within two weeks.

Kenda Rider Support terms of service:

  • Each team will be given a unique ID number which will be attached to all orders.
  • The team contact will be issued a one-time use discount code at the beginning of each quarter to be used for team orders at shop.kendatire.com. • All orders must ship to a dedicated team address.
  • Teams are allowed to place up to four orders per calendar year and will be provided with a unique, one-time use code at the beginning of each quarter. January 1st, April 1st, July 1st, and October 1st.
  • Each rider is allowed to purchase up to six tires per order.
  • Sponsored riders and teams must maintain a licensed membership to a nationally organized cycling body or a local cycling organization.
  • The Kenda logo must appear in a place of prominence on the team’s kits. The Kenda logo must be present on the team website and on any team promotions.
  • All team riders are required to ride, race, and train on Kenda tires.
  • Please check all orders immediately after it arrives and report any discrepancies within five business days. In order to reduce shipping costs and impact on the environment, Kenda may substitute bulk inventory (non-packaged inventory) for retail packaged inventory.
  • Kenda reserves the right to cancel sponsorship for violation of any of the terms of service, unsportsmanlike conduct, or inappropriate behavior.

Questions regarding the Rider Support Program can be directed towards the following:


Digital Sales and Marketing Manager

Please contact via email at sponsorship@kendausa.com.

Recent Sponsorship News

  • November 22, 2017

    Kenda Tire opens doors to R&D center and launches new test track

    On a cool November morning in North Canton, Ohio, Kenda Tire opened up it's North American R&D Tech Center to a select group of cycling magazine and online editors to shine a light on what is usually going on behind closed doors at the facility. Kenda also used this  opportunity to introduce a new test track that was specifically built to test a tire's main performance characteristics like grip, cornering traction, impact results and sand or gravel traction. In that way, prototypes can be taken out for a first test ride easily and we are able to gather an immediate riding feedback.

  • October 09, 2017

    Kenda Tire promotes Boissy and Whitley

    Kenda tire promotes Boissy and Whitley Reynoldsburg, OH, October 9, 2017– American Kenda Rubber, d/b/a Kenda Tire, has promoted Matt Boissy to the role of North American Sales Manager, for Bicycle OEM and Sam Whitley to the role of Digital Sales and Marketing Manager. “We are pleased to recognize both Boissy and Whitley for their excellent contributions to Kenda. These promotions are well-deserved” said Senior Director of Bicycle for North America, Al Clark.
  • September 12, 2017

    Audacious De Vos Victorious in Austria

    Canadian Scores First European Victory at Raiffeisen GP, Kline Wins Reading Radsport Adam de Vos stormed to the biggest victory of his young career on Sunday as he burst from a five-man breakaway to win the International Raiffeisen Grand Prix in Judendorf, Austria. He was followed across the line by Sepp Kuss in eighth to give Rally Cycling two riders in the top ten. Back across the pond, Shane Kline won the Reading Radsport Festival.

  • September 05, 2017

    Huffman Ascends to Alberta Crown

    Huffman Ascends to Alberta Crown Teamwork, Sacrifice Deliver Huffman and Kuss to Historic One-Two at Tour of Alberta Rally Cycling dominated the 2017 Tour of Alberta, holding onto the leader’s yellow jersey from start to finish with Evan Huffman claiming overall victory. Sepp Kuss joined Huffman on the final podium in second. Colin Joyce finished seventh and Rob Britton eighth to give Rally Cycling four riders in the top ten. With so many riders high in the overall standings, Rally Cycling also claimed victory in the team classification. Along the way, the team demonstrated incredible teamwork and dedication, which yielded one stage win and three podiums courtesy of Kuss and Joyce. “Winning the Tour of Alberta is truly gratifying, and a relief,” said Huffman. “Leading a major race is always stressful, but the team was incredible all week and showed its strength – especially today. Today was not a parade lap! There were significant attacks from most general classification rivals, but I just stayed relaxed, and the guys rode them back. We had an advantage coming into the finish with Matteo and Rob in the breakaway. They marked all my rivals and discouraged attacks. The result is another big win for the team.”

  • August 30, 2017



  • July 27, 2017

    Call Ups are Real

    The call-ups to the starting line, the countdown, the frantic vying for positioning as heartrates seem to skyrocket within mere seconds, the crowds of people waving their countries’ flags as tire rubber finds traction around excruciatingly steep hairpin switchbacks. This can only mean one thing: UCI World Cup XCO is officially underway, and Kenda Tire is honored to be a part of it. This year the Biachi team has favored the Honey Badger XC in 29X2.2 KSCT casing as their go-to set up for Europe’s demanding XCO courses, and has been performing quite well in the varied terrain. We wanted to give you the low-down on why the Honey Badger XC Pros are such a preferred choice for our Elites. The attribute of this tire that riders immediately notice is the low, fast-rolling tread pattern. But there's more to this speedy tire than its tread. Developed for XC and Marathon racing disciplines, the Honey Badger XC Pro is a lightweight, fast, and versatile tire. The Tri-bite knobs provide just enough bite to elevate both confidence and performance in a broad range of trail conditions.

  • April 06, 2017


    It’s no secret that Kenda has been working some new tires and materials over the last year. We’re long time Kenda riders, and we’ve gotten familiar with their line - which has a tread for any type of trail. So we were of course excited to get on some early prototypes of a new xc tire that was being fine-tuned back in late 2015.

  • February 24, 2017

    Colin Joyce Sprints to Third in Stage Two of Volta Alentejo

    COLIN JOYCE SPRINTS TO THIRD IN STAGE TWO OF VOLTA ALENTEJO Aggressive Riding by Rally Cycling Nets European Podium Colin Joyce powered through the streets of Portel, Portugal, today to finish third in stage two of the Volta Alentejo. Joyce crossed the line just behind Johim Arisen (Metec - TKH Continental Cyclingteam p/b Mantel) and WorldTour rider Carlos Barbero (Movistar). The result comes a day after Matteo Dal-Cin animated the first stage as part of a two-man breakaway. With three stages left, the team will look to continue its aggressive riding and capture that elusive stage win.

  • February 16, 2017

    Adam de Vos Climbs Into Blue Jersey at Volta ao Algarve

    Adam de Vos Climbs Into Blue Jersey at Volta ao Algarve Rally Cycling continued its strong start to the 2017 season today with Adam de Vos claiming the blue leader’s jersey of the Mountain Classification at the Volta ao Algarve in Portugal. De Vos infiltrated the day’s breakaway before making his move on the only climb of the day - the category three Sitio da Picota. He grabbed maximum points, just of ahead of Christoph Pfingsten (Bora-Hansgrohe) with João Benta (RP - Boavista) in third. In addition to de Vos’s blue jersey, the team rode aggressively in the closing kilometers to set up Eric Young for the sprint finale. Young crossed the line in 21st place – not the result the team wanted, but respectable against the fastest sprinters in the world.