New Kenda distributor appointed for Spain

June 08, 2018 / Athlete News

Kenda Europe joins forces with Bicimax


Übersee, Germany, June 9, 2018 – Kenda continues to strengthen its distribution network in Europe: With Bicimax, a highly capable partner is added to the portfolio. Founded in 1994, Bicimax now counts approximately 30 employees with owners Mario Roldao and Nuno Silva. The company operates out of Marinha Grande, Portugal, serving the Spanish markets from there. The exclusive distribution of brands like FOX in Spain and Portugal has earned them a prestigious reputation. Other brands include Marzocchi, Race Face, Easton, Star Blubike, Adidas Eyewear, Lupine and Northwave.


Riko Vodan, Sales & Marketing Director of Kenda Europe, is eager to start a continuous collaboration with Bicimax: “Bicimax was my preferred choice for the distribution of Kenda in Spain, and I am very pleased to be able to work with them as our newest partner. I have met with the team several times: they are extremely professional and dedicated people. We are excited about the prospects that Bicimax is bringing to our international distribution network.”

Nuno Silva: „We are very proud and excited adding Kenda into Bicimax brands portofolio and with the new products revealed by Kenda in the last few months. We know that we have a hard job to reintroduce the brand into our market, but at the same time, Kenda has always been one of the most recognized brands in the world of cycling. We have no doubt that it will be a key pillar in our company."


Bicimax will be officially representing Kenda for the first time at Sea Otter Europe in Girona, Spain, from June 8-10.