Kenda signs as title sponsor for Enduro One

November 29, 2017 / Athlete News

Enduro One: Powered by KENDA into the future

Tyre manufacturer becomes title sponsor of the largest German mountain bike series

The "Enduro One" will take place for the first time as “KENDA Enduro One” in the 2018 season. KENDA, one of the world's largest tyre manufacturers, is making a clear statement with its commitment to E1 in Germany and Austria. In the 2018 season, the KENDA Enduro One Series brings together six varied events. All 800 possible series entries have already been given out.

KENDA Tires is headquartered in Taiwan and manages the European business from Übersee-Feldwies on Lake Chiemsee. For over 55 years, KENDA has been producing bicycle tyres that are renowned for their high quality, maximum performance and excellent value for money. KENDA is distinguished by its many years of experience and the consistent implementation of development results in practice. World-class mountain bikers from all disciplines such as Mick and Tracey Hannah, Sam Reynolds, Guido Tschugg or Marco Fontana and Stephane Tempier are riding on KENDA.

Since KENDA has already been involved in the Slovenian MTB series SloEnduro, the tyre professional is now expanding its sports commitment to the German-speaking countries, thus demonstrating a clear profile on one of the most important European MTB markets.

Hubert Hager, Marketing Manager Kenda Europe: "Just in time for the 2018 racing season, we will launch some new Enduro and E-MTB tyres. The partnership with Germany's largest Enduro series is the ideal platform to promote Kenda's brand and products to target groups. With BABOONS we have also found a partner who guarantees a highly professional implementation.”

Ulrich Hanus, CEO of Enduro One Promoter BABOONS: "The cooperation with KENDA has been agreed on a long-term basis. With this partnership, we can jointly promote MTB Enduro-Sport in Europe in a professional framework, i. e. we can also include other countries in our event portfolio. Our focus is on the fast-growing E-MTB segment and the development of suitable national and international racing formats."

Participants and visitors of the KENDA Enduro One can experience KENDA live at every race event on site. The manufacturer is not only present at all events with a racing team, but also with a promotion and sales booth. In addition, riders can look forward to high-quality non-cash prizes and all fans can look forward to attractive competitions.

Ulrich Hanus, CEO of Enduro One Promoter BABOONS and Hubert Hager, Marketing Manager at Kenda Europe (from left to right)