New York Times: How Taiwan Became a Global Leader in Premium Bicycles

November 02, 2021 / Bicycle News

The Taiwan External Trade Development Council (TAITRA) cooperated with the New York Times to showcase Taiwan’s bicycle industry, innovation, and culture.


Jimmy Yang - Chairman, Kenda Tire


Innovation for a better world is the aim of Taiwan Excellence, and perhaps nowhere is this spirit more evident than in Taiwan's bicycle industry. Learn how two leading Taiwanese brands, Giant Bicycle Group and Kenda Tire work together to connect the bicycle-industry value chain and foster cycling culture through Taipei's YouBike bike-sharing network.

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