Digital Sales and Marketing Manager
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Recent Sponsorship News
July 20, 2018
(Boise, Idaho) July 18, 2018—TWENTY20 Pro Cycling came in hot to the July racing, with podium performances at Chrono Kristin Armstrong, ASWB Boise Twilight Criterium and Chicken Dinner Road Race. Chloe Dygert Owen returned to racing in fine form with teammate Jasmin Duehring joining her on the podium at Chrono Kristin Armstrong. Jennifer Valente defended her 2017 title at this year’s ASWB Boise Twilight Criterium, taking a resounding victory. Chrono Kristin Armstrong is the only UCI sanctioned time trial in the USA and was a tremendous success for a first year event. Dygert Owen returned to competition after recovery from a crash in the opening stage at Amgen Tour of California. Showing her ability to recovery properly and resume training levels correctly, Dygert Owen used the event to get her mind and body back into race rhythm.
June 19, 2018
Crankworx Innsbruck is in the books for the second time. What started as a great event in 2017 was even more action-packed this year, with top athletes on site and viewers from all over the world watching live and through the web casts. The event was yet again an excellent opportunity for Kenda to show a strong presence, not only through athletes and staff, but also through extensive branding over all contests and especially the slopestyle presented by Kenda.
June 11, 2018
Kenda Tire continues it’s partnership with Project Hero and their #NoVetAlone initiative for 2018. Project Hero is a groundbreaking national non-profit organization dedicated to helping Veterans and First Responders affected by PTSD, TBI and injury, achieve rehabilitation, recovery, and resilience in their daily lives.
June 01, 2018
What does it mean to be an expert? Is it as simple as knowing all the technical features of a product, or is it something more? For Kenda Tire, being an expert means more than knowing how a tire is manufactured, it means being an expert in how tires are made and used. Riding tires in a variety of conditions to know not only how they perform, but to be able to answer expertly the questions of riders. This article is the first in a series of articles that attempt to answer the questions that riders, shop owners and employees have about tires and tubes. ### Flats, punctures, mechanicals, whatever we call them, they all mean the same thing, a ride that is potentially cut short. No matter what type of rider you are, what level, or where you ride, every bike rider is vulnerable to the dreaded flat tire. This prompts the questions, what causes a flat tire and how can we best prevent flats in the future?
May 04, 2018
With the dust settled and the season officially started, Kenda Tires is proud to highlight some of the success from our sponsored athletes at the 2018 Sea Otter Classic. “Sea Otter is an important event for Kenda,” said Mountain Bike Marketing and Sales Manager Roger Hernandez, “It brings together athletes from across the various disciplines we sponsor; while also allowing us to get in front of thousands of consumers to give them one-on-one recommendations for the best tire for where and how they ride.”
April 20, 2018
February 01, 2018
January 16, 2018
Kenda Tire promotes Roger Hernandez to West Coast Sales and Marketing Manager Reynoldsburg, OH, January 15, 2018– Kenda Tire has promoted Roger Hernandez to the position of West Coast Sales and Marketing Manager. Hernandez joined Kenda in 2013 as the Mountain Bike and BMX Marketing Manager, while having previously managed a Kenda sponsored grassroots team.
November 22, 2017
On a cool November morning in North Canton, Ohio, Kenda Tire opened up it's North American R&D Tech Center to a select group of cycling magazine and online editors to shine a light on what is usually going on behind closed doors at the facility. Kenda also used this opportunity to introduce a new test track that was specifically built to test a tire's main performance characteristics like grip, cornering traction, impact results and sand or gravel traction. In that way, prototypes can be taken out for a first test ride easily and we are able to gather an immediate riding feedback.
October 09, 2017