2018 Sponsorship

Kenda would like to first thank you for your commitment to cycling and your interest in being a brand ambassador for Kenda Tires! As a Kenda sponsored team, our program allows you opportunity to purchase Kenda Premium tires, tubes, clothing and accessories at a greatly reduced price. All Kenda products purchased are to be used by the team and may not be purchased for others or resold in any way. Doing so will result in the forfeiture of all sponsorship privilege as well as other penalties.

Click here to download the Rider Support Application. Fill it out and email it to sponsorship@kendausa.com for grassroots level sponsorship, along with any other sponsorship proposal information you have and we will have an answer for you within two weeks.

Kenda Rider Support terms of service:

  • Each team will be given a unique ID number which will be attached to all orders.
  • The team contact will be issued a one-time use discount code at the beginning of each quarter to be used for team orders at shop.kendatire.com. • All orders must ship to a dedicated team address.
  • Teams are allowed to place up to four orders per calendar year and will be provided with a unique, one-time use code at the beginning of each quarter. January 1st, April 1st, July 1st, and October 1st.
  • Each rider is allowed to purchase up to six tires per order.
  • Sponsored riders and teams must maintain a licensed membership to a nationally organized cycling body or a local cycling organization.
  • The Kenda logo must appear in a place of prominence on the team’s kits. The Kenda logo must be present on the team website and on any team promotions.
  • All team riders are required to ride, race, and train on Kenda tires.
  • Please check all orders immediately after it arrives and report any discrepancies within five business days. In order to reduce shipping costs and impact on the environment, Kenda may substitute bulk inventory (non-packaged inventory) for retail packaged inventory.
  • Kenda reserves the right to cancel sponsorship for violation of any of the terms of service, unsportsmanlike conduct, or inappropriate behavior.

Questions regarding the Rider Support Program can be directed towards the following:


Digital Sales and Marketing Manager

Please contact via email at sponsorship@kendausa.com.

Recent Sponsorship News

  • July 20, 2018

    UCI Podium Performances for Team TWENTY20 Pro Cycling in Boise, Idaho

    (Boise, Idaho) July 18, 2018—TWENTY20 Pro Cycling came in hot to the July racing, with podium performances at Chrono Kristin Armstrong, ASWB Boise Twilight Criterium and Chicken Dinner Road Race. Chloe Dygert Owen returned to racing in fine form with teammate Jasmin Duehring joining her on the podium at Chrono Kristin Armstrong. Jennifer Valente defended her 2017 title at this year’s ASWB Boise Twilight Criterium, taking a resounding victory. Chrono Kristin Armstrong is the only UCI sanctioned time trial in the USA and was a tremendous success for a first year event. Dygert Owen returned to competition after recovery from a crash in the opening stage at Amgen Tour of California. Showing her ability to recovery properly and resume training levels correctly, Dygert Owen used the event to get her mind and body back into race rhythm.

  • June 19, 2018

    Success Across Crankworx Innsbruck For Kenda Tire

    Crankworx Innsbruck is in the books for the second time. What started as a great event in 2017 was even more action-packed this year, with top athletes on site and viewers from all over the world watching live and through the web casts. The event was yet again an excellent opportunity for Kenda to show a strong presence, not only through athletes and staff, but also through extensive branding over all contests and especially the slopestyle presented by Kenda.

  • June 11, 2018

    Kenda Tire Supports Project Hero

    Kenda Tire continues it’s partnership with Project Hero and their #NoVetAlone initiative for 2018. Project Hero is a groundbreaking national non-profit organization dedicated to helping Veterans and First Responders affected by PTSD, TBI and injury, achieve rehabilitation, recovery, and resilience in their daily lives.

  • June 01, 2018

    Kenda Tire Expert - Why Do We Get Flat Tires

    What does it mean to be an expert? Is it as simple as knowing all the technical features of a product, or is it something more? For Kenda Tire, being an expert means more than knowing how a tire is manufactured, it means being an expert in how tires are made and used. Riding tires in a variety of conditions to know not only how they perform, but to be able to answer expertly the questions of riders. This article is the first in a series of articles that attempt to answer the questions that riders, shop owners and employees have about tires and tubes. ### Flats, punctures, mechanicals, whatever we call them, they all mean the same thing, a ride that is potentially cut short. No matter what type of rider you are, what level, or where you ride, every bike rider is vulnerable to the dreaded flat tire. This prompts the questions, what causes a flat tire and how can we best prevent flats in the future?

  • May 04, 2018

    Kenda Riders All Over Sea Otter

    With the dust settled and the season officially started, Kenda Tires is proud to highlight some of the success from our sponsored athletes at the 2018 Sea Otter Classic. “Sea Otter is an important event for Kenda,” said Mountain Bike Marketing and Sales Manager Roger Hernandez, “It brings together athletes from across the various disciplines we sponsor; while also allowing us to get in front of thousands of consumers to give them one-on-one recommendations for the best tire for where and how they ride.”

  • February 01, 2018

    Kenda Tire promotes Drunasky

    Reynoldsburg, OH, January 26, 2018– Kenda Tire has promoted Jay Drunasky to the role of Project Engineer at it’s Kenda American Technology Center. Drunasky joined Kenda three years ago as one of the original hires for the North American tech center and has overseen the development of Kenda’s latest line of World Cup winning mountain bike tires.
  • January 16, 2018

    Kenda Tire promotes Hernandez

    Kenda Tire promotes Roger Hernandez to West Coast Sales and Marketing Manager Reynoldsburg, OH, January 15, 2018– Kenda Tire has promoted Roger Hernandez to the position of West Coast Sales and Marketing Manager. Hernandez joined Kenda in 2013 as the Mountain Bike and BMX Marketing Manager, while having previously managed a Kenda sponsored grassroots team.

  • November 22, 2017

    Kenda Tire opens doors to R&D center and launches new test track

    On a cool November morning in North Canton, Ohio, Kenda Tire opened up it's North American R&D Tech Center to a select group of cycling magazine and online editors to shine a light on what is usually going on behind closed doors at the facility. Kenda also used this  opportunity to introduce a new test track that was specifically built to test a tire's main performance characteristics like grip, cornering traction, impact results and sand or gravel traction. In that way, prototypes can be taken out for a first test ride easily and we are able to gather an immediate riding feedback.

  • October 09, 2017

    Kenda Tire promotes Boissy and Whitley

    Kenda tire promotes Boissy and Whitley Reynoldsburg, OH, October 9, 2017– American Kenda Rubber, d/b/a Kenda Tire, has promoted Matt Boissy to the role of North American Sales Manager, for Bicycle OEM and Sam Whitley to the role of Digital Sales and Marketing Manager. “We are pleased to recognize both Boissy and Whitley for their excellent contributions to Kenda. These promotions are well-deserved” said Senior Director of Bicycle for North America, Al Clark.